We help companies expand and grow their business in Italy and abroad

We help companies expand and grow their business in Italy and abroad

Our mission

We build your omnichannel presence in Italy and internationally.

We team up clients directly or via their International marketing agencies, export consulting firms or their national export & trade institutions so as to create successful go-to-market strategies and execution plans in the Italian market, using digital and non digital tools, expertise and solutions.

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GROWTH MARKETING

We validate your business model help your idea gaining traction, grow and scale in Italy and abroad.

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PERFORMANCE MARKETING

We implement Social Media Ads, Search Ads, Display, Email Marketing and SMS campaigns, provide you with accurate reporting and help you optimise your digital assets.

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Marketing services

We can provide you with a wide range of “localysed” digital services and solutions (content creation, lead generation, web site optimization, SEO, SEA, Social Ads, SMS, DEM etc.) and non-digital marketing services (market research, digital strategy, go-to-market plans, influencer/testimonial search , partnerships, webinars, focus groups, roadshows etc.).

 

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TEMPORARY EXPORT MANAGEMENT

We build your go-to-market strategy and provide you with a team of professionals to execute it in the Italian market and abroad.

 

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PROJECT MANAGEMENT

We help you manage your key projects: launching a new product or a marketing campaign, spin offs and start ups, opening point of sales, finding prospects or partners, negotiating contracts, building your e-commerce capability or your local Academy, performing feasibility studies, benchmarking analysis etc.

 

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EDUCATION & TRAINING

We plan and execute training and education programs for Universities and for professional training and education institutions. We also provide companies with custom made training on the job and coaching programs for their marketing and export teams.

 

Management Team

Silvio Petrassi - MKWS Founder & CEO

SILVIO PETRASSI

FOUNDER & CEO

 

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Silvio is the founder and CEO of Marketways. He has 30 years of experience as senior executive , consultant and trainer. He has led and managed companies and projects  across many different markets and industry sectors, in Italy and internationally.
He is a seasoned growth marketer and a firm believer and practitioner of continuous improvement.
He is also a passionate lecturer and trainer working for universities and training institutions such as Link Campus University, Instituto Europeo di Design (IED), Accademia del Lusso and for the Export Academy of ICE (Italian Trade Agency). His classes are mostly about Strategic Marketing, Digital Marketing, Retail Management, Export strategy and Business Planning.

 

 

Antonio Brusca MKWS - Partner & COO

ANTONIO BRUSCA

PARTNER & COO

 

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Antonio is the managing partner at Marketways. His areas of expertise include performance marketing, business planning, finance, project management and international tendering.

Prior to his current role, he has worked as CFO, as well as  project & sales manager for companies operating in Italy and internationally.

For the past decade, he has been teaching in advanced training courses in Business Planning, Project Management and Retail Management.

 

 

Ludovica Iacone MKWS - Analyst, SMM & Paid

LUDOVICA IACONE

ANALYST, SMM & PAID

 

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Ludovica joined Marketways in 2021 working on projects across many different markets and industry sectors such as Manifacturing, Hospitality, Tourism and Aviation, in Italy and internationally. Her main areas of expertise include e-commerce and social media management, search advertising, content creation, CRM and email marketing. Prior to her current role, she has studied digital marketing and e-commerce management.

 

 

Micaela Caratelli | MKWS - Analyst, SMM & Paid

MICAELA CARATELLI

ANALYST, SMM & PAID

 

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Micaela joined Marketways in 2020 working on projects across many different markets and industry sectors such as Fashion, Retail, Tourism and Cruise, in Italy and internationally. Her main areas of expertise include social media management, search advertising, content creation and email marketing. Prior to her current role, she has served as Retail Sales Assistant for Italian and international renowned companies operating in accessory and jewelry markets, working in a customer-facing role.

 

 

Silvio Petrassi - MKWS Founder & CEO

SILVIO PETRASSI

FOUNDER & CEO

 

discover more

Silvio is the founder and CEO of Marketways. He has 30 years of experience as senior executive , consultant and trainer. He has led and managed companies and projects  across many different markets and industry sectors, in Italy and internationally.
He is a seasoned growth marketer and a firm believer and practitioner of continuous improvement.
He is also a passionate lecturer and trainer working for universities and training institutions such as Link Campus University, Instituto Europeo di Design (IED), Accademia del Lusso and for the Export Academy of ICE (Italian Trade Agency). His classes are mostly about Strategic Marketing, Digital Marketing, Retail Management, Export strategy and Business Planning.

 

 

 

Antonio Brusca MKWS Partner & COO

ANTONIO BRUSCA

PARTNER & COO

 

discover more

Antonio is the managing partner at Marketways. His areas of expertise include performance marketing, business planning, finance, project management and international tendering.

Prior to his current role, he has worked as CFO, as well as  project & sales manager for companies operating in Italy and internationally.

For the past decade, he has been teaching in advanced training courses in Business Planning, Project Management and Retail Management.

 

 

Ludovica Iacone - MKWS Analyst, SMM & Paid

LUDOVICA IACONE

ANALYST, SMM & PAID

 

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Ludovica joined Marketways in 2021 working on projects across many different markets and industry sectors such as Manifacturing, Hospitality, Tourism and Aviation, in Italy and internationally. Her main areas of expertise include e-commerce and social media management, search advertising, content creation, CRM and email marketing. Prior to her current role, she has studied digital marketing and e-commerce management.

 

 

Micaela Caratelli - MKWS Analyst, SMM & Paid

MICAELA CARATELLI

ANALYST, SMM & PAID

 

discover more

Micaela joined Marketways in 2020 working on projects across many different markets and industry sectors such as Fashion, Retail, Tourism and Cruise, in Italy and internationally. Her main areas of expertise include social media management, search advertising, content creation and email marketing. Prior to her current role, she has served as Retail Sales Assistant for Italian and international renowned companies operating in accessory and jewelry markets, working in a customer-facing role.

 

 

Resources

Tools, insights, data and reports we consult and use for our work.

Our selection of links to digital tools for markets, competitors and clients analysis.

Trusted by great brands

News

GoINTERNATIONAL

GoInternational

September 2022

We will be present on October 4 and 5 at the GoInternational fair in Milano dedicated to export professionals. We look forward to meeting you there.

Jetclub

Jetclub

August 2022

We are pleased to welcome Jetclub to our client list. We will be helping Jetclub grow its digital presence in Europe, working side by side with its international team.

Marketways per dotcampus

Dotcampus

July 2022

The preliminary dotcampus site is online. Opening and final site in November.
Campaigns and activities to promote this innovative hospitality format for university students are underway.

Royal-Billboard---marketways

Royal Caribbean outdoor & radio campaign

April 2022

We create Royal Caribbean’s new outdoor and radio campaign in Italy.

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