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Don’t call us consultants.

We are more like you.

We are not born digital marketing consultants.
We come from a long journey in the corporate world, marked by hands-on work in Italy and abroad, filled with successes and failures, projects and choices, all of which have involved taking responsibility and facing consequences.

We engage in digital marketing because it’s our passion, and because we believe that strategic, expert, and timely stewardship of the digital ecosystem truly makes a meaningful difference today.

team marketways, boutique digital agency

Our approach.

team marketways, boutique digital agency

  • Strategy

    We analyze the business, define positioning and target markets. Every strategy begins with a clear understanding of the company’s real needs and the context in which it operates.

  • Operational planning

    We define channels, content, and storytelling aligned with the strategy and the communication objectives set for the period.

  • Measurement and continuous improvement.

    We track every activity using digital and business-specific KPIs and build custom dashboards. Our work is ongoing analysis and optimization.

We are a boutique digital agency with extensive experience and expertise in doing business in international markets.

We believe our real added value does not lie in mere knowledge of international market dynamics or mastery of digital tools, but in our ability to contextualize and apply them to achieve our clients’ business objectives.

Get in touch

Team

Micaela Caratelli: creazione e realizzazione campagne digital, marketing automation e social media management per marketways.
Micaela Caratelli
Micaela is a Growth, Performance, Social media Mananagent, CRM and DEM specialist. She spends her free time doing sports and reading books, mainly of south American authors.
Antonio Brusca, responsabile operativo di Marketways
Antonio Brusca
Antonio joined Marketways in 2010 and became a Partner in 2019. He is currently the operational manager of all our areas of expertise. Before becoming part of the Marketways team, he worked in Italian and multinational companies active in international contexts. He teaches in various faculties and universities in Italy. He is passionate about flying, swimming, and horse riding.
Ludovica Iacone: digital advertising, marketing automation, CRM, content creation e social media management per marketways.
Ludovica Iacone
Ludovica is a Growth, Performance, Social media Mananagent, CRM and DEM specialist. She spends her free time reading books and hiking.
federica d'amico, consulente seo per marketways
Federica D'Amico
Federica is an SEO expert with significant professional experience gained in Italy and abroad in Marketing and Communication departments of companies and agencies. At Marketways, she collaborates on the creation of SEO projects for clients operating in various sectors and markets. Passionate about photography and gardening, in her free time she takes care of her two dogs, travels, and reads when she can, in search of inspiration.
Silvio Petrassi, CEO MarketWays
Silvio Petrassi
Silvio founded Marketways after a long career in Italian and multinational companies in Italy and abroad. He works daily with the Marketways team to help clients grow and improve their digital presence in Italy and international markets. He teaches at various faculties and universities in Italy. He dedicates himself to reading, music, and long walks in his free time.
Tatiana Inserra, esperta in SEO off-site, link building e DIgital PR per marketways
Tatiana Inserra
Tatiana is an expert in off-site SEO strategies, particularly in link building campaigns and Digital PR. With nearly 20 years in the world of offline and online marketing, Tatiana has worked with national and international companies and projects. A speaker and teacher for various training schools, she specializes in the fashion, luxury, and wine sectors. She dedicates her free time to her family, yoga, and meditation.
Angelica Parisi, Visual Designer per MarketWays
Angelica Parisi
Angelica is a Visual Designer specializing in advertising communication and graphic & web design. For nearly 15 years, she has collaborated with entrepreneurs, freelancers, and ethical organizations to build strong visual identities and communicate clearly and consistently. Originally from Calabria, she lives in Varese with the sea in her heart. She loves metal, minimalism, and everything that makes everyday life lighter.
Fabio Folgori, Front-end Developer per MarketWays
Fabio Folgori
Fabio is a Front End Developer who turns design into fast, accessible, and SEO-friendly web experiences. At Marketways, he focuses on clean, maintainable code and smooth, consistent UX across devices, aligning every detail with brand and business goals. He loves dogs and long hikes in the mountains.