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International Marketing

We help managers and entrepreneurs strengthen their competencies in international marketing with a practical, results-oriented approach. We show how to select, enter, grow, and consolidate your presence in target markets through a concrete, sustainable, allbound, omnichannel approach.

International marketing requires specific skills, strategic vision, and the ability to adapt to different cultural, digital, and commercial environments.
This training path helps managers and entrepreneurs structure an effective international marketing plan, identify the most relevant markets, build an omnichannel funnel, and launch targeted commercial actions. The goal is to transfer immediately applicable methods and skills, using a concrete, measurable, and sustainable approach that combines digital channels and in-person activities to deliver results.

Why it’s important

  1. 1 Acquire methods, tools, and skills to approach foreign markets with awareness and vision.
  2. 2 Learn to integrate physical and digital channels within a results-driven omnichannel approach.
  3. 3 Develop internationalization strategies that are sustainable, measurable, and suited to your organization.
  4. 4 Improve your company’s ability to select, establish, and consolidate its presence in target markets

Our approach

  • Tailored program

    Percorso su misura. Progettiamo ogni intervento formativo a partire dal profilo in entrata dei partecipanti e dalle caratteristiche distintive del mercato, del settore o del business di riferimento.

  • Experiential learning

    We alternate theory, simulations, and real cases to transfer know-how that’s immediately applicable in the field. We utilize concrete tools, including market mapping, buyer personas, marketplaces, distribution channels, and international trade fairs.

  • Operational toolbox

    We introduce operational platforms and tools—CRM, LinkedIn, export databases, lead-generation tools, generative AI—that become part of participants’ everyday “toolbox.”

  • Integration of physical and digital

    We guide participants in building omnichannel funnels that combine advertising, content, data, and in-person activities (such as fairs, meetings, and commercial relationships) to generate leads and business opportunities in foreign markets.

Learning outcomes

By the end of the program, participants will have a clearer view of how the levers of international marketing can support company growth and consolidation in foreign markets—through a concrete, sustainable, allbound, omnichannel approach.
They will have learned to combine strategy with operational tools—such as CRM, LinkedIn, export databases, lead generation, SEO, and advertising—integrating digital channels with relationship-based activities (fairs, networking, commercial relationships).
They will be able to analyze the competitive context, develop coherent positioning, and design sustainable, measurable, and lead-generating international marketing funnels that are oriented toward new business opportunities in both B2B and B2C contexts.

Do you have a digital project to launch or improve?

Together, we can identify new opportunities to strengthen your digital presence in Italy and abroad.

Let’s talk