prodotto Dermoklotho, cliente Marketways

Dermoklotho

A dermocosmetic brand born from research on the Klotho gene—known as the “longevity gene.” Its high-performance formulas integrate biotechnology, clinical dermatology, and functional cosmetics, enriched with the patented HEAAC® essential amino-acid complex, to stimulate skin-repair processes and preserve the skin’s vitality over time.
Founded by Prof. Francesco Saverio Dioguardi, a physician and researcher in biological longevity, the brand stands out for its scientific, ethical, and cultural approach, promoting skincare that educates, supports, and transforms—evidence-based and prevention-oriented.

Project Objective

Strengthen Dermoklotho’s digital presence and premium positioning in the Italian market, consolidating its scientific and cultural authority and increasing brand awareness within the target audience. Activities aim to build trust and awareness through educational, authoritative content; stimulate engagement and a culture of prevention; and convert interest into e-commerce purchases—laying the groundwork for expansion into international markets and trade channels (pharmacies, premium perfumeries, select department stores).

prodotti make up Dermoklotho, cliente Marketways

Scope of work

  • Digital Marketing Strategy

    Definition of the brand’s digital development strategy, aligned with Dermoklotho’s scientific and cultural positioning. The work included competitive set analysis, buyer persona definition, and the creation of a strategic plan focused on strengthening brand awareness and generating direct sales.

  • Digital Communication Strategy

    Design of the content strategy and media plan with a focus on identified pillars and sub-pillars. Storytelling was tailored for owned and paid channels, with an authoritative, educational, and empathetic tone of voice.

  • Content Creation & Optimization

    Ideation and production of editorial and multimedia content (articles, carousels, videos, educational series) optimized for the different stages of the customer journey. The content highlights scientific research, formula transparency, and daily care rituals, with the goal of building trust and engagement.

  • Digital Advertising

    Planning and management of multi-platform, multi-channel campaigns to increase brand awareness and authority, drive qualified traffic to the e-commerce, and stimulate conversions (purchases).

  • Tracking & Data Analysis

    Implementation of an advanced tracking system with Google Tag Manager and GA4, integrated with Looker Studio dashboards. This enables monitoring of onsite and offsite KPIs and provides insights for continuous funnel optimization.