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gioielli Vestopazzo, cliente Marketways

Vestopazzo

An Italian jewellery and accessories brand born in Rome, bringing together creativity, sustainability, and accessibility. Its collections are crafted from innovative and recycled materials, expressing a contemporary, distinctive design that breaks the mould while remaining harmonious and balanced.
The brand is built on core values—Respect, Creativity, Freedom, and Beauty—and speaks to a cosmopolitan, curious, and attentive community with a bold, upbeat, and inspiring personality.

Project Objective

Increase brand awareness within the target audience, grow e-commerce sales, and support retail channel performance by integrating digital advertising, tracking, and data analysis within an omnichannel approach geared toward sustainable growth.

 

gioielli vestopazzo, cliente Marketways

Scope of work

  • Digital Advertising

    Design and management of multichannel Google Ads campaigns (Search, Display, Performance Max) with differentiated objectives: build brand awareness and authority, drive qualified traffic to the e-commerce site, and stimulate conversions while supporting the retail network. Campaigns were optimised to reach audience segments aligned with Vestopazzo’s values and style, turning interest into sales both online and in-store.

  • Tracking & Data Analysis

    Implementation of an advanced tracking system to monitor the entire digital funnel—from impressions to sale—integrating off-site and on-site data (e-commerce KPIs). Creation of custom dashboards to analyse digital and business KPIs, supporting continuous campaign optimisation and strategic decision-making.

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