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prodotti MEI, cliente Marketways

Mei

An Italian company founded in 1988, specialised in phytocosmetics and natural treatments. The brand stands out for the exclusive use of hand-picked wild plants, standardised (titrated), edible-grade ingredients, formulas free from side effects, and a sustainable production approach.
MEI is the “True Natural Choice” for beauty centres, spas, and private customers in Italy and abroad, with an offering that integrates cosmetics, supplements, sensory rituals, and wellness programmes.

Project Objective

Consolidate MEI’s digital positioning as a benchmark brand in professional cosmetics and wellness, enhancing the “La Scelta Naturale” (“The Natural Choice”) promise and communicating phytocosmetic know-how that unites science and nature. Activities aim to increase brand awareness and authority, and to generate qualified B2B leads in the SPA and beauty-centre segments in the Italian market.

trattamenti benessere MEI, cliente Marketways

Scope of work

  • Digital Marketing Strategy

    Definition of a digital strategy centred on the “La Scelta Naturale” positioning, with the goal of strengthening the brand’s authority among wellness professionals. The strategy integrates content, campaigns, and digital tools to build awareness and generate qualified business opportunities in the SPA and beauty-centre segments.

  • Content Creation

    Ideation and production of editorial and multimedia content that showcases the uniqueness of MEI’s products and rituals, focusing on titrated ingredients, phytocosmetic research, and professional benefits. Content is designed to support each stage of the funnel, educate professionals, and reinforce perceptions of quality and reliability.

  • Social Media Management

    Management of social channels with an editorial plan dedicated to wellness professionals. Publications combine inspirational storytelling (the “circular experience”, sensory rituals) with informational and consultative content (ingredients, protocols, training), with the aim of building authority and prompting qualified interactions.

  • Digital Advertising

    Planning and management of multichannel advertising campaigns to increase brand awareness and authority, reaching SPA managers and professional aestheticians aligned with MEI’s positioning, and converting interest into qualified contacts and consultation requests.

  • Tracking & Data Analysis

    Implementation of an advanced tracking system to monitor B2B prospect behaviour and measure campaign performance. Creation of integrated dashboards combining digital and business KPIs (qualified leads, conversion rate, ROI by channel) to support continuous improvement of activities.

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