Poltrona Frau In Motion cliente Marketways

Poltrona Frau In Motion

Poltrona Frau is a globally recognised Italian excellence, celebrated for its leather craftsmanship and its ability to combine design, innovation, and comfort. Through its Interiors in Motion division, the brand brings its know-how to the automotive, aviation, yacht, and train sectors, collaborating with leading global players to create interiors of the highest calibre.

In the Aviation segment, Poltrona Frau designs and manufactures premium seating solutions and leather coverings for business, first, and executive class cabins, where ergonomics, passenger well-being, and material quality are decisive factors.

Project Objective

To strengthen Poltrona Frau In Motion’s authority as an international leader in the design, development, and production of leather coverings for premium and luxury aviation cabins, reinforcing its global positioning and opening new opportunities for visibility and partnerships.

Poltrona Frau In Motion cliente Marketways

Scope of work

  • Social Media Management

    Strategic management of social channels dedicated to the Aviation sector, with an editorial plan designed to highlight the brand’s distinctive expertise and its role as a key partner for prestigious airlines.

  • Content Creation & Optimization

    Optimisation of visual content and creation of textual content to showcase innovation, craftsmanship, and research in leather coverings for commercial and executive aviation, specifically within premium and luxury segments.

  • Digital PR & Media Relations

    Digital PR activities and online networking aimed at strengthening brand awareness in the Aviation sector, with a focus on key media, opinion leaders, and international stakeholders.